For ten years, Alicia has worked both brand-side, in content and communications, and at some of the UK's greatest print and online destinations.
Following stints at The Daily Telegraph, Elle UK, Matchesfashion.com, Net-a-Porter and Stylist Magazine, where she worked alongside industry stalwarts Hilary Alexander, Lisa Armstrong, Lorraine Candy and more, Alicia moved in-house and oversaw content and communications strategy for Anglo-Swedish watch brand, Larsson & Jennings. Having built the brand from start up to multi-million pound global brand in just four years, she left to launch her own consultancy in March 2017.
Alicia now specialises in content strategy, art direction and content creation for an ever-expanding roster of fashion and lifestyle brands.
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