For ten years, Alicia has worked both brand-side, in content and communications, and at some of the UK's greatest print and online destinations.

Following stints at The Daily Telegraph, Elle UK, Matchesfashion.com, Net-a-Porter and Stylist Magazine, where she worked alongside industry stalwarts Hilary Alexander, Lisa Armstrong, Lorraine Candy and more, Alicia moved in-house and oversaw content and communications strategy for Anglo-Swedish watch brand, Larsson & Jennings. Having built the brand from start up to multi-million pound global brand in just four years, she left to launch her own consultancy in March 2017. 

Alicia now specialises in photography, content strategy and art direction for an ever-expanding roster of fashion and lifestyle brands, including Vilshenko, So It Goes Creative, Asceno London, Trouva and Partnership Editions, amongst many others.

Alicia has also co-founded sustainability-focussed resale site, The Resolution Store, in August 2018, which she runs alongside her consultancy.

Get in touch: alicia@aliciawaite.com







Brand strategy

Creative Direction

Art Direction

Content Creation

Social Media